In the physical world we orient ourselves by using visual cues around us. When we walk into a coffee shop we recognize tables that have chairs and we know that’s where we’re supposed to sit.

It’s no different in the digital world. Users make decisions based on the visual cues they see on screen. It’s our job to make those cues easy to understand.

Object oriented UX is a framework that helps us define objects, their relationships to one another, prioritize content, and define what users can do with objects(CTA’s). It’s an incredibly effective and flexible approach.